Strategic Planning
We analyze your user acquisition strategy, marketing channels, and business objectives to develop a customized Adjust implementation plan focused on your specific measurement needs.
Adjust Integration for Mobile Attribution & Analytics
Implement powerful mobile measurement and analytics with Adjust to track marketing effectiveness, optimize campaigns, and improve ROI.
- Brands that trust us
-
-
-
-
-
-
-
-
-
Why Choose MetaCTO for Adjust Implementation
MetaCTO brings specialized expertise in mobile marketing measurement to deliver Adjust implementations that provide accurate attribution, comprehensive analytics, and optimized performance.
End-to-End Implementation
With 20+ years of development experience, our team delivers comprehensive Adjust integration from SDK implementation to advanced attribution configuration and analytics setup.
Data-Driven Approach
We implement Adjust with a focus on your marketing goals, ensuring you get valuable insights, accurate attribution, and actionable data to optimize your campaigns.
Technical Excellence
Our technical team ensures flawless SDK integration, event tracking setup, and data configuration while maintaining app performance and user experience.
Adjust Integration Services
Transform your mobile marketing measurement with our comprehensive Adjust implementation and optimization services.
Attribution & Measurement
Powerful attribution infrastructure for accurate marketing measurement across all channels.
- Adjust SDK integration for iOS and Android
- Campaign tracking and multi-touch attribution setup
- Cross-platform and cross-device attribution
- Partner network integrations (Facebook, Google, etc.)
- Custom tracker configuration
- SKAdNetwork and iOS privacy adaptation
How MetaCTO Implements Adjust
- Customized measurement strategy
- Comprehensive attribution setup
- Ongoing optimization
Our proven process ensures an effective Adjust implementation that provides accurate attribution while delivering actionable analytics and performance insights.
Talk to an expert-
-
Technical Implementation
Our developers integrate the Adjust SDK, configure attribution settings, and implement event tracking while ensuring optimal app performance and data accuracy.
-
Attribution Configuration
We set up attribution models, configure tracking parameters, and establish measurement protocols tailored to your marketing channels and user acquisition strategy.
-
Campaign Setup & Testing
We implement campaign tracking, set up partner integrations, and thoroughly test all attribution scenarios across networks and platforms to ensure accurate measurement.
-
Analytics Configuration
We configure dashboards, custom reports, and integrations with other analytics platforms to provide comprehensive insights into marketing performance and user behavior.
Why Choose Adjust for Your Mobile App
Adjust is the industry-leading mobile measurement platform with advanced attribution, powerful analytics, and fraud prevention capabilities. Here's why it's an excellent choice for your mobile app.
Accurate Attribution
Gain precise attribution data across all channels and partners with sophisticated tracking, fingerprinting, and deep linking capabilities for a complete view of your marketing effectiveness.
Comprehensive Analytics
Access detailed insights on campaign performance, user journeys, and ROI through Adjust's powerful analytics dashboard, cohort analysis, and reporting tools.
Cross-Platform Measurement
Track user journeys seamlessly across multiple platforms, devices, and marketing channels for a unified view of performance.
Fraud Prevention
Protect your marketing budget with tools that detect and prevent mobile ad fraud, ensuring your attribution data remains accurate and reliable.
Key Features of Adjust Integration
Transform your mobile marketing strategy with these powerful capabilities that come with our expert Adjust implementation.
- Attribution & Measurement
- Multi-Touch Attribution Track the full user journey across multiple touchpoints for accurate credit.
- View-Through Attribution Measure the impact of ad impressions even without direct clicks.
- TV Attribution Connect television campaigns to app installs and user actions.
- Web-to-App Attribution Track user journeys from web campaigns to app conversion.
- Analytics Tools
- Audience Builder Create dynamic user segments based on behavior and attribution data.
- Cohort Analysis Track user groups over time to understand retention and engagement.
- LTV & ROI Tracking Measure the complete return on marketing investments across campaigns.
- Custom Dashboards Build tailored reporting views for different stakeholders and objectives.
- Campaign Optimization
- Performance Metrics Track KPIs like CPI, ROAS, and retention across all marketing channels.
- Funnel Analysis Analyze user journeys from acquisition to conversion to identify bottlenecks.
- A/B Testing Compare campaign variants and optimize based on performance data.
- Cross-Promotion Measure and optimize cross-promotion between apps in your portfolio.
- Advanced Features
- Automation Center Create automated workflows based on user behavior and attribution.
- Cost Data Management Centralize and analyze marketing spend across channels and campaigns.
- Fraud Prevention Detect and block fraudulent installs to protect budget and data accuracy.
- Data Exports Send attribution and analytics data to your business intelligence tools.
Adjust Use Cases
Strategic Measurement Solutions For Any App
User Acquisition Measurement
Track and analyze user acquisition efforts across channels and campaigns with granular attribution data and conversion metrics.
Performance Marketing Optimization
Leverage accurate attribution data to optimize campaign performance, allocate budgets effectively, and maximize return on ad spend.
Cross-Channel Campaign Analysis
Gain a unified view of performance across multiple marketing channels, comparing effectiveness and optimizing channel mix.
Lifetime Value Tracking
Connect acquisition source data with long-term user value to identify the most profitable user segments and acquisition channels.
Retention & Engagement Analysis
Track how users engage with your app over time based on acquisition source, campaign, and other attribution data.
Partner & Network Management
Accurately measure and compare performance across ad networks and partners to optimize partnerships and media buying.
Complementary Technologies
Enhance your Adjust implementation with these additional technologies for a comprehensive measurement and analytics stack.
Firebase Analytics
Combine Adjust attribution data with Firebase's user behavior analytics for comprehensive performance insights.
Amplitude
Connect attribution data with user behavior analysis for optimized conversion funnels and engagement strategies.
AppsFlyer
Use both platforms for comprehensive attribution coverage and marketing analytics in complex ecosystems.
Singular
Combine Adjust's attribution with Singular's marketing analytics for complete ROI optimization.
Branch
Leverage Adjust for attribution alongside Branch's deep linking capabilities for seamless user experiences.
RevenueCat
Connect acquisition source data from Adjust with subscription analytics for complete LTV analysis.
20 Years
App Development Experience
120+
Successful Projects
$40M+
Fundraising Support
5 Star
Rating On Clutch
For Startups
Launch a Mobile App
Bring your idea to life with expert mobile app development to quickly attract customers and investors.
View Service
For SMBs
Talk to a Fractional CTO
Work with deep technical partners to build a technology and AI roadmap that will increase profit and valuation.
View ServiceWhat Sets MetaCTO Apart?
Our track record says it all
Our team brings years of specialized experience in mobile marketing measurement and analytics strategies that drive user acquisition optimization and improve ROI.
Our experience spans over 100 app launches across various industries, giving us unparalleled insight into effective attribution and analytics implementation.
Our customers achieve significant milestones—from securing funding to successful exits—with our technical expertise as their foundation.
90-day MVP
Go From Idea to Finished App in 90 Days
Our 90-day MVP service is the fastest way to go from ground zero to market-ready app. We design, build, and launch a functional product that checks every box and then some. Here's what you can expect working with us.
01
Talk to a CTO
Free
Kick off with a 1-hour consultation where we dive deep into your tech challenges and goals. We'll listen, assess, and give you a clear plan to move your project forward.
02
Product Strategy Roadmap
Free
We'll map out every step, giving you a straightforward path from concept to MVP, built around your business goals and priorities.
03
Product Discovery & Design
Together, we'll create an app design that looks great and works even better. Wireframes and prototypes let us refine the user experience to match exactly what your audience needs.
04
Iterative Development & Feedback
Your MVP is built in sprints, allowing us to test, perfect, and adapt along the way. This process assures the final product is user-focused and ready for the market.
05
Launch & Grow
Our guidance doesn't stop once the app is launched—we set the stage for growth. From user acquisition to retention, MetaCTO advises on the right strategies to keep things moving.
Case Studies
See how we've helped app developers optimize their marketing performance and improve ROI with Adjust implementation.
Here's What Our Clients Are Saying
Frequently Asked Questions About Adjust
What is Adjust and how does it benefit my mobile app?
Adjust is a mobile measurement platform that provides attribution, analytics, and fraud prevention for mobile app marketers. It benefits your app by enabling accurate measurement of marketing campaigns, comprehensive analytics for optimization, unified reporting across channels, and protection against ad fraud. With Adjust, you can understand which marketing efforts drive results, make data-driven decisions to optimize campaigns, and track the complete user journey from acquisition to retention and monetization.
How does Adjust's attribution technology work?
Adjust's attribution technology works by tracking user interactions with ads and connecting them to subsequent app installs and in-app events. When a user interacts with an ad, Adjust records a data point including device information, timestamp, and campaign details. When that user later installs and opens the app (with the Adjust SDK integrated), the SDK sends installation data to Adjust's servers. The platform then matches this install to previous ad interactions using device IDs, fingerprinting, or referrer data, following a deterministic waterfall approach to ensure the most accurate attribution possible.
What types of analytics and insights does Adjust provide?
Adjust provides comprehensive analytics including campaign performance metrics (CPI, ROAS, conversion rates), user behavior analysis (retention, engagement, funnel progression), cohort analysis for tracking user groups over time, LTV and ROI measurement for long-term value assessment, audience segmentation for targeted marketing, and cross-channel attribution for understanding the full user journey. The platform also offers customizable dashboards, automated reporting, and data visualization tools that help marketers translate complex data into actionable insights for optimization.
How does Adjust handle iOS 14+ privacy changes and SKAdNetwork?
Adjust has adapted to iOS privacy changes by developing robust support for Apple's SKAdNetwork framework while maintaining deterministic attribution where possible. This includes conversion value management to maximize limited data points, predictive modeling to extend limited data, probabilistic methodologies for opted-out users within Apple's guidelines, and comprehensive SKAdNetwork reporting and insights. MetaCTO's implementation approach ensures you're getting the most accurate attribution possible under iOS 14+ limitations while remaining compliant with Apple's policies and respecting user privacy choices.
How long does it take to implement Adjust with MetaCTO?
A basic Adjust implementation can be completed in 1-2 weeks, depending on your app's complexity and the features required. This includes SDK integration, basic attribution setup, and initial analytics configuration. More comprehensive implementations with advanced features like custom event tracking, partner integrations, and specialized analytics may take 3-4 weeks. If you're building a new app with MetaCTO, Adjust integration is incorporated into the overall development timeline to ensure seamless measurement from day one.
How does Adjust compare to other attribution and analytics platforms?
Adjust differentiates itself through its comprehensive attribution capabilities, powerful analytics tools, and enterprise-grade infrastructure. Compared to competitors, Adjust often offers stronger cross-platform tracking capabilities, more extensive partner integrations, better support for privacy regulations, and more flexible analytics features. While other platforms may excel in specific areas, Adjust provides a well-rounded solution that balances attribution accuracy, analytics depth, and fraud protection. MetaCTO can help you evaluate whether Adjust is the right choice for your specific needs based on your marketing strategy and technical requirements.
Can Adjust integrate with my existing analytics and marketing tools?
Yes, Adjust integrates with most major analytics platforms, marketing tools, and business intelligence systems. This includes popular solutions like Firebase, Amplitude, Mixpanel, Tableau, Looker, and many others. Adjust also connects directly with major advertising platforms like Facebook, Google, and TikTok. MetaCTO can implement these integrations to create a comprehensive analytics ecosystem, setting up data flows that provide complete visibility across your marketing and analytics stack while avoiding data duplication and reconciliation issues.
How can I measure the ROI of implementing Adjust?
The ROI from Adjust implementation typically comes from three primary areas: campaign optimization improvements (typically 15-25% performance increase through data-driven optimization), fraud prevention savings (typically 10-30% of marketing budget protected), and operational efficiency (reduced time spent on manual reporting and analysis). MetaCTO can help you establish baseline metrics before implementation and track improvements to quantify the specific ROI for your business after Adjust is fully deployed and optimized for your marketing strategy.
Transform Your Mobile Marketing Strategy with Adjust
Expert implementation, campaign attribution, analytics configuration, and ongoing support for maximum marketing effectiveness and ROI