App Store Optimization & Growth
Get more downloads. Convert more users. Grow your app faster than you ever thought possible.
Talk With an Expert
Growth isn't just luck. It's a science.
'Build it and they'll come' doesn't work. Growth take much more than just launching a great app. MetaCTO goes far beyond launch day, using A/B testing, user behavior analysis, and personalized strategies to build a loyal, active user base.
How we help
There’s no guessing when it comes to growth. Every step of our “Capture, Convert, Retain” framework is based on tested & proven strategies that have helped dozens of our clients grow and even exit successfully.
1
First, we increase your app’s visibility and appeal to drive more downloads through these strategies:
App Store Optimization (ASO)
Improving your app’s discoverability by optimizing titles, descriptions, keywords, and visuals to capture more organic downloads.
Review capture for App Store
Strengthening your app’s reputation by capturing and displaying positive reviews–encouraging new downloads and improving app store rankings.
2
Next, we transform downloads into active users with optimized onboarding and registration flows through:
Onboarding flow design & registration optimization
Creating smooth, intuitive onboarding flows to reduce friction and boost registration rates, ensuring users can quickly access the app’s core features.
3
Keeping users coming back involves boosting user engagement & retention with targeted personalization, testing, and messaging strategies using:
A/B testing of new features & designs
Continuously improving the app experience by testing new features, layouts, and designs to uncover what drives higher engagement and retention
User personalization
Customizing user experiences based on behavior, preferences, and demographics–leading to higher satisfaction and long-term loyalty
Re-engaging users through properly timed push notifications and in-app messages–encouraging regular use of your app
4
We leverage data to measure app performance, understand user behavior, and slash churn with:
User behavior analytics
Tracking and analyzing in-app behavior to understand user preferences, optimize features, and improve the overall app experience
Identifying patterns of user loss in order to develop strategies to re-engage at-risk users, reduce church, and boost retention
User personalization
Cohort analysis
Grouping users by common characteristics to analyze behavior over time–helping you refine your retention strategies and boost user lifetime value.
Metrics
Here are more KPIs we track while growing your app.
MetaCTO partners with top professionals specializing in mobile app marketing to make sure your app connects with the right crowd and stays top of mind. In addition to the technical stuff we help with, app marketing handles:
“MetaCTO brought our vision and the design to life in a pretty phenomenal experience that was honestly a night and day transformation from the previous version of the app."
Sean Richards
Founder & CEO, RGB Group
5.0
Average Rating on Clutch
Case Studies
There’s no idea too challenging for MetaCTO. Whatever you envision, we’re prepared to deliver. Here’s how we go from big idea to successful launch.
Building the app is just the start. We help you grow, making sure your app attracts users, drives engagement, and generates revenue long after launch.
Startups are in our DNA. We’ve been in your shoes. As founders and CTOs, we know the challenges of scaling a startup and can help you navigate the path from idea to growth and even exit.
The product strategists leading the way are based in the US. We understand your market and the unique challenges of startups in this space.
With over 100 app launches, we know what it takes to build fast, secure, and high-performing mobile apps that stand out.
The sky's the limit. Scale your app and revenue with MetaCTO.
