The Ultimate Dry-Fire Training App with Gamification
What we accomplished
- Turn 1-time sales into recurring subscription revenue
- Keep users coming back with gamification
- Converts 10% of customers to annual subscriptions
- Implement cutting-edge computer vision AI technology
Challenge
MetaCTO was approached by G-Sight, a company renowned for manufacturing best-in-class laser dry fire training bullets and targets. Despite having an excellent physical product, G-Sight’s legacy app was underperforming compared to competitors and had a difficult to maintain codebase. The challenge was to develop a completely new platform that leveraged advanced computer vision and gamification features to enhance user experience and engagement.
Concept
The concept involved creating a state-of-the-art mobile app that could provide an unparalleled training experience. By integrating advanced computer vision technology and gamification elements, the app aimed to offer dynamic and interactive training scenarios. The goal was to transform a one-time physical product purchase into a long-term, cloud-connected app experience, driving recurring revenue and increasing customer lifetime value.
Solution
MetaCTO’s solution encompassed a comprehensive overhaul of the G-Sight app, ensuring a modern and scalable platform
Mobile-First Development
The app was developed for both iOS and Android using Swift and Kotlin, providing a seamless user experience.
Advanced Computer Vision
Utilizing OpenCV and AI technologies, the app accurately detects and analyzes shot placements.
Cloud Infrastructure
Implementing AWS for robust cloud support and MongoDB for efficient data management.
Gamification
Introducing multiplayer modes, tournaments, social support, and a community feature to enhance user engagement.
Affiliate Marketing and Analytics
Integrating affiliate marketing strategies and advanced app analytics to track performance and user behavior.
Results
The new G-Sight app quickly gained traction, significantly improving user ratings and engagement. Key achievements include:
- User Ratings
The app’s rating improved from 2 to 4.5 on both the App Store and Google Play.
- Revenue Growth
Transitioning to a cloud-connected app increased recurring revenue and customer lifetime value.
- Customer Satisfaction
Users praised the app’s accuracy, gamification features, and overall training effectiveness.
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Customer Satisfaction
Users praised the platform for its real-time interactions, AI corrections, and overall learning effectiveness.
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"This app has revolutionized my dry-fire training with its real-time feedback and engaging features"
User: JohnD
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"G-Sight’s new app offers a comprehensive training experience, making practice sessions fun and effective."
User: ShooterGirl89
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"This app has helped to improve my draw and trigger control while at home."
User: LatinHoudini
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