The #1 Mindfulness App for parents in the app store
What we accomplished
- Digital content library into a video streaming mobile app
- Create scalable subscription revenue
- Turn customers into lifelong fans
- Generated over $500k in annual subscriptions
Challenge
MetaCTO was approached by the founders of MamaZen, who had established early traction through a series of YouTube recordings focused on mindful parenting. However, they lacked the technical capability to scale and monetize their offerings in a mobile-first world. The challenge was to transform their early successes into a scalable, marketable mobile app that could deliver hypnotherapy and mindfulness sessions globally.
Concept
The concept involved creating a robust, full-featured mobile platform that could stand alongside industry giants like Calm and Headspace. The solution was not just about building an app but creating a holistic service that includes app development, strategic market positioning, and continuous support to ensure the platform’s scalability and success.
Solution
MetaCTO’s solution was comprehensive, involving
Mobile-First Development
Ensuring the app was optimized for a superior user experience on smartphones.
Scalable Architecture
Using cloud solutions for seamless scaling streaming video as the user base expanded.
Launch Strategy
Aligning the product launch with a new website & marketing strategies to maximize visibility among the target audience.
User Engagement and Analytics
Incorporating advanced analytics to continuously improve in user engagement and retention.
Results
MamaZen quickly ascended to become the #1 app for mindful parenting, praised for its effectiveness in helping parents manage stress and improve their parenting skills. Key achievements include:
- Award Recognition
Winning the 2023 Ringling Innovation Award and the 2022 Mom’s Choice Award.
- User Ratings
Consistently high ratings with over 945 reviews averaging 4.6 out of 5 on the App Store.
- Revenue Growth
Generating high 6-figures per year in annual subscription revenue.
-
Customer Satisfaction
Users praised the app for its impact on their parenting and overall mental health.
-
"MamaZen is life-changing… it’s so much more than meditation - the hypnotherapy aspect helps me reach a meditative state almost instantly"
User: vogueee0718
-
"Because of this app, I feel I have people on my side who understand how motherhood isn’t easy.."
User: hjama01
-
"This app is a miracle!!!! It has changed so much in me. I have never been this happy, confident, and motivated before in my life!"
User: Ca0140
Ready to transform your business with MetaCTO?
More than technical expertise — We aim to deeply understand your company, creating technology solutions that impact your business and the lives of your customers.
Contact MetaCTO
Create scalable subscription revenue streams
Facilitate real-time language learning
Enhance learning with AI corrections
Case Studies
