Case Study
Mamazen
Subscriptions Video Streaming
The #1 Mindfulness App for parents in the app store
Achieved 6-figure revenue increase transforming meditation content into a streaming platform
Case Study
Achieved 6-figure revenue increase transforming meditation content into a streaming platform
Built AI-powered content recommendation engine matching parent stress patterns to mindfulness sessions
Achieved 85% monthly retention rate through personalized meditation journeys
Scaled infrastructure to handle 100,000+ concurrent video streams with <200ms latency
MetaCTO was approached by the founders of MamaZen, who had established early traction through a series of YouTube recordings focused on mindful parenting. However, they lacked the technical capability to scale and monetize their offerings in a mobile-first world. The challenge was to transform their early successes into a scalable, marketable mobile app that could deliver hypnotherapy and mindfulness sessions globally.
The concept involved creating a robust, full-featured mobile platform that could stand alongside industry giants like Calm and Headspace. The solution was not just about building an app but creating a holistic service that includes app development, strategic market positioning, and continuous support to ensure the platform's scalability and success.
MetaCTO’s solution was comprehensive, involving
Ensuring the app was optimized for a superior user experience on smartphones.
Using cloud solutions for seamless scaling streaming video as the user base expanded.
Aligning the product launch with a new website & marketing strategies to maximize visibility among the target audience.
Incorporating advanced analytics to continuously improve in user engagement and retention.
MamaZen quickly ascended to become the #1 app for mindful parenting, praised for its effectiveness in helping parents manage stress and improve their parenting skills. Key achievements include:
Winning the 2023 Ringling Innovation Award and the 2022 Mom's Choice Award.
Consistently high ratings with over 945 reviews averaging 4.6 out of 5 on the App Store.
Generating high 6-figures per year in annual subscription revenue.
Users praised the app for its impact on their parenting and overall mental health.
" MamaZen is life-changing… it’s so much more than meditation - the hypnotherapy aspect helps me reach a meditative state almost instantly"
" Because of this app, I feel I have people on my side who understand how motherhood isn’t easy.."
" This app is a miracle!!!! It has changed so much in me. I have never been this happy, confident, and motivated before in my life!"
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