Mobile

How Top Brands Are Achieving 3-4x Better Results with Mobile Apps

July 10, 2024

Chris Fitkin

Chris Fitkin

Founding Partner

How Top Brands Are Achieving 3-4x Better Results with Mobile Apps logo

Mobile apps outperform mobile websites in every key performance metric. Here’s how top brands are achieving these results.

The Numbers Behind Mobile App Success

1. Conversion Rate: 3-4x Higher

Mobile apps convert at 6% compared to mobile web’s 1.5-2%. 1 Here’s why:

  • Faster loading times and smoother navigation
  • Stored payment and shipping info
  • Push notification cart abandonment recovery
  • Personalized product recommendations
  • Simplified checkout process

2. Average Order Value: 30% Higher

App users spend $95 per order vs $73 on mobile web because: 2

  • Better product discovery features
  • Integrated loyalty programs
  • Saved preferences and past orders
  • More immersive shopping experience

3. Revenue Per User: 3.5x Higher

Apps generate $4.30 ARPU vs mobile web’s $1.22 through: 3

  • Higher purchase frequency
  • Better retention rates
  • More effective remarketing
  • Exclusive app-only offers

4. Customer Lifetime Value: 2.8x Higher

App users deliver $85 CLV vs $30 for mobile web users due to: 4

  • More frequent engagement
  • Higher repeat purchase rates
  • Better response to personalized marketing
  • Stronger brand loyalty

5. Engagement Duration: 300%+ Better

Users spend 3-4x longer in apps because: 5

  • Faster, smoother experience
  • Better content discovery
  • Offline access
  • Personalized recommendations

6. Visit Frequency: 2x Higher

App users return 1.7-2x more often thanks to: 6

  • Home screen presence
  • Push notifications
  • Smoother experience
  • Personalized content

7. Churn Rate: 3-5x Lower

Apps retain users better through: 7

  • Superior user experience
  • Push notification re-engagement
  • Personalized interactions
  • Loyalty program integration

Real-World Success Stories

E-commerce Sector

  • Walmart’s Mobile Optimization: By enhancing its mobile website for speed and usability, Walmart experienced a 28% increase in mobile conversion rates and a 98% rise in mobile revenue within a year. This underscores the impact of mobile optimization on e-commerce performance. source

  • Trailcam’s CRO Initiatives: Trailcam, an e-commerce site, implemented a series of conversion rate optimization (CRO) tests, leading to a 20% increase in conversions and a 98% boost in mobile orders. This demonstrates the effectiveness of targeted CRO strategies in enhancing mobile sales. source

Media Sector

  • Media Prima’s Engagement Enhancement: Media Prima Digital utilized Insider’s personalization platform to optimize content and user experiences. By implementing features like the ‘Read Next Article’ button, they achieved a 90% uplift in pages per session and over 300% increase in average session duration on The News Straits Times (NST). Additionally, NST’s mobile homepage personalization resulted in a 60% uplift in pages per session and a 75% increase in average session duration. source

  • Says.com’s InStory Implementation: By deploying Insider’s InStory tool, Says.com, part of Media Prima, saw a remarkable 525.71% increase in average session duration. This highlights the potential of interactive content in significantly boosting user engagement. source

While these cases may not exactly match the figures in your blog, they provide concrete examples of substantial improvements in conversion rates, order values, session durations, and user engagement resulting from mobile app optimization and personalization strategies.

How Leading Brands Make It Happen

Seamless User Experience
In the world of mobile apps, delivering a seamless user experience is paramount. Imagine a grid of cards, each representing a key feature like native device performance or offline functionality. These cards, adorned with vibrant colors and icons, invite users to explore how biometric authentication and stored user preferences can transform their interaction with your app.
Smart Engagement Tools
Picture a dynamic layout where each card highlights a different engagement tool. From strategic push notifications to in-app messaging, these tools are brought to life with interactive elements. As users hover over each card, they discover the power of deep linking and personalized recommendations, all designed to keep them engaged and coming back for more.
Data-Driven Optimization
Data is the backbone of any successful app strategy. Visualize a series of cards, each showcasing a different aspect of data-driven optimization. With rich user behavior analytics, A/B testing capabilities, and cohort analysis, these cards tell a story of how conversion funnel optimization can lead to better business outcomes.
Loyalty & Retention Focus
Loyalty and retention are the keys to long-term success. Imagine a vibrant display of cards, each highlighting a different loyalty strategy. From mobile-exclusive offers to points programs, these cards illustrate how early access and VIP features can foster a loyal user base.

Making the Move to Mobile Apps

Strategic Planning
Strategic planning is the first step in any successful mobile app journey. Envision a grid of cards, each representing a different planning element. With clear goals and KPIs, user journey mapping, and feature prioritization, these cards guide you through the resource allocation process.
Technical Excellence
Technical excellence is at the heart of a great app. Picture a series of cards, each showcasing a different technical feature. From native performance to offline capabilities, these cards highlight the importance of deep linking and analytics integration in delivering a top-notch app experience.
Engagement Strategy
An effective engagement strategy is crucial for app success. Imagine a layout of cards, each focusing on a different engagement tactic. With a push notification plan, content strategy, and loyalty program, these cards demonstrate how personalization can enhance user engagement.
Launch & Growth
The launch and growth phase is where your app truly takes off. Visualize a grid of cards, each detailing a different growth strategy. From a marketing plan to ASO strategy, user acquisition, and retention optimization, these cards provide a roadmap to success.

Ready to Transform Your Mobile Strategy?

Contact our team to learn how we can help you achieve similar results with a custom mobile app strategy tailored to your business goals.

References

Footnotes

  1. Mobile App Statistics – JMango360 ↩

  2. Mobile App Statistics – JMango360 ↩

  3. Mobile App Statistics – JMango360 ↩

  4. Mobile App Statistics – JMango360 ↩

  5. 5 Key Benefits of Turning Your Website into an App with MobiLoud ↩

  6. 5 Key Benefits of Turning Your Website into an App with MobiLoud ↩

  7. 5 Key Benefits of Turning Your Website into an App with MobiLoud ↩

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